In which of the following situations should an advertiser consider using automated bidding?
- to optimize bids on both Sponsored Product and Sponsored Brand campaigns, toward sales efficiency
- to optimize bids on Sponsored Brand campaigns, toward brand awareness
- to optimize bids on Sponsored Brand campaigns, toward sales efficiency
- to optimize bids on Sponsored Product campaigns, toward brand awareness
The correct answer is:
- to optimize bids on Sponsored Brand campaigns, toward sales efficiency.
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