‘A software that provides delivery infrastructure for email marketing’ describes which of the following terms?
- ISP
- CTA
- ESP
- SPF
The correct answer is:
- ESP.
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- Imagine you’re a marketer for a project management software company. You send monthly emails to your contacts with relevant content regarding industry news, blog posts, and new product features. You segment your subscribers based on their industry, job title, and company size. You address your contacts by their first name in the email body and suggest specific content related to their industry. Your CTA of the last email you sent reads, “Download our ebook.” You notice that your open rates are high for both mobile and browser users, but your click-through rates for browser users are significantly higher. Which step might you have forgotten when creating your marketing email?
- Which of the following is NOT a variable you can test in an email marketing A/B test?