Take a look at the recent promotion run by the skincare and bath product company, Nourish. Based on the SMS best practices you’ve learned, what is one area the company could optimize when sending promotions like these in the future?

Keep it concise. This is quite a lot of text to include in a single promotion.
Include a discount code. It’s unclear how users will get the sales price from this promotional text.
Remove the link. Audience members often think links look spammy.
Remove the last line. Texting END to opt out is intuitive; users wouldn’t need this information.

The correct answer is:

Remove the last line. Texting END to opt out is intuitive; users wouldn’t need this information.