Which of the following statements is true?

  • Automation is a best practice only used by enterprise level organizations when scalability becomes a priority that can’t be ignored.
  • Automation allows for higher productivity and efficiency while creating more fluid touchpoints with your contacts.
  • Automation is dependent on a certain number of personalization tokens being present in an email.
  • Automation replaces the need for a segmentation strategy, as triggered emails mitigate the risks of sending unspecified content to contacts.

The correct answer is:

  • Automation allows for higher productivity and efficiency while creating more fluid touchpoints with your contacts.

🎓 Get all the latest and 100% updated HubSpot Email Marketing Certification Exam Answers