This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?
- You should start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
- You should start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
- You should start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
- You should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs
The correct answer is:
- You should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs
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