Google Ads - Measurement Certification 

To describe enhanced conversions for leads, what would you say?

Editorial Staff
  • You’d say it requires Google Click Identifier (GCLID) storage.
  • You’d say it uses third-party data.
  • You’d say it requires customer relationship management (CRM) system modification.
  • You’d say it uses hashed, first-party data.

The correct answer is:

  • You’d say it uses hashed, first-party data.

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