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HubSpot Content Marketing Certification 

What does an UTM parameter help you identify?

November 9, 2019 Certificate Land
  • Lifecycle stage
  • Lead attribution
  • Company name
  • Content medium

The correct answer is:

  • Lead attribution.

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  • ← Fill in the blank: __________ is when you think of an idea out of nowhere.
  • Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution? →

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