What is an EXTA?
- Expanded Type Ad
- Expanded Text Ad
- Exact Text Ad
- Exact Type Ad
The correct answer is:
- Expanded Text Ad.
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- Contoso Holidays wants their ad to display for the keyword ‘Flights to New York’ only when a customer’s search query matches their keyword precisely – including some close variants – with no extra words. Which Keyword match option should they select?
- Yani is creating a search campaign and is choosing an automated bid strategy. The aim is to ensure an average spend to get a customer to take action on their website over 30 days is less than $10. Which bid strategy should Yani choose?