Google Ads - Measurement Certification 

What’s the practice you’d want to use for turning marketing insights into action?

Editorial Staff
  • Increase investment in an underperforming channel.
  • Shift budgets from well-performing channels to underperforming
  • Increase the frequency of underperforming ad creatives.
  • Focus on the right audience for the message shared in that stage of the buying journey.

The correct answer is:

  • Focus on the right audience for the message shared in that stage of the buying journey.

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