Which of the following is the easiest way for visitors to learn about a business while visiting a website?

Getting a free ‘taster’ of one of your products when they sign up to receive emails
Listening to an audio file that auto plays whenever someone visits your site
Browsing your product pages and reviewing the Frequently Asked Questions page
Reading the terms and conditions for your products on your site

The correct answer is:

Browsing your product pages and reviewing the Frequently Asked Questions page.