Which of the following reasons might explain why you want to run a localized experiment for your Google Play app?

  • You want to measure the effectiveness of a new set of default graphics in your app listing.
  • You want to measure the effectiveness of the addition of a second language for your app descriptions.
  • You want to see if recent sales increased because you introduced app features.
  • You want to monitor your app’s acquisition trends over time for different geographic regions.

The correct answer is:

  • You want to measure the effectiveness of the addition of a second language for your app descriptions.