While working with your client, a pet food retailer, you learn they just launched a new brand of dog food and have an accompanying ad for a specific organic formula. To make sure the ad is shown only to customers who wish to purchase that type of organic dog food, what type of Display & Video 360 audience should you use?

  • You should use target audience.
  • You should use custom intent audience.
  • You should use lifestyle audience.
  • You should use custom affinity audience.

The correct answer is:

  • You should use custom intent audience.

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