The Fundamentals Of SEO Client Prospecting Certification 

Why should you create buyer personas?

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  • Buyer personas don’t have significance in the prospecting process
  • Customers receive them, and they help them better understand SEO principles
  • Each type of customer is different, and buyer personas demonstrate that
  • None of the above

The correct answer is:

  • Each type of customer is different, and buyer personas demonstrate that.

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