Why would the number of store listing acquisitions for your app be less than the total number of installs in the store analysis report?

  • Some of the users installed your app on multiple devices.
  • Some users installed the app from a source other than the Google Play store.
  • Some of the users deleted the app within 30 days of installation.
  • Store listing acquisitions are not available.

The correct answer is:

  • Some users installed the app from a source other than the Google Play store.