100% Free Updated Woorank Certification Exam Questions & Answers.
The WooRank Experts test is a timed, self-administered, and automatically-scored exam covering general digital marketing knowledge. Becoming a WooRank Certified Expert is simple! Certification is available to anyone with an active subscription who passes the certification exam. WooRank subscribers with multi-user Enterprise plans can certify multiple Experts.
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Woorank Certification Exam Details:
- Questions: 44 questions
- Time limit: 15 Minutes
- Pass rate: 80% or higher to pass
- Retake period: If you don’t pass the assessment, you can take it again
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(Click on the questions, to get the correct answers)
✅ Which of the following is known as ‘Keyword Cannibalisation’
- All of the above
- When a competitor’s position moves above yours in the search results
- When more than one page on a single domain has been optimized for the same keyword
- When a webpage ranks for a non-relevant keyword
✅ In PPC the advertiser pays for:
- Clicks on their ads
- Impression on their ads
- Brand visibility
- The link juice acquired from the link
✅ What is NOT a benefit of local SEO?
- Your listing appearing in Google Shopping results
- Your listing appearing higher in the results for related searches from users searching in your target location
- Your listing appearing in Google Maps
- Your listing appearing in the local pack results
✅ Google Analytics tracking code should be inserted:
- Just before the closing ‘body’ tag
- Just after the opening ‘body’ tag
- Just after the opening ‘head’ tag
- Just before the closing ‘head’ tag
✅ Which of the following tools is not used for backlink analysis?
- Google Analytics
- ahrefs
- Majestic
- Google Search Console
✅ Which of the following is the most important for on-page SEO?
- H1 tag
- Title tag
- Alt attribute
- Keywords tag
- 302
- 301
- 307
- 303
✅ Which of the following is against Google’s Guidelines?
- Addind links to other sites that pass link juice
- Paying for links that include the nofollow tag
- Paying for links to benefit from link juice
- Adding links from directories
✅ In Digital Marketing, what does UX stand for?
- User Extension
- User Experience
- Universal Experience
- Unidentified Extract
- A Meta tag that highlights an alternate page
- A Meta tag used to specify the anchor text
- An image attribute that describes the image
- The alternate name for the meta title
✅ Which of the following tools can be used to identify mobile optimization issues?
- Google’s Dynamic Serving Tool
- Google Mobile Console
- Google Play
- Google Mobile-Friendly Test
- True
- False
✅ Evergreen content has a short shelf life (such as news articles).
- True
- False
✅ Backlinks from Social media channels offer a good source of link juice.
- True
- False
✅ Bounce rate is the percentage of visitors to a site who leave after only viewing a single page.
- True
- False
✅ The meta keywords tag is used by Google as a ranking signal.
- True
- False
✅ It is a best practice to block javascript and CSS in the robots.txt file.
- True
- False
✅ utm_medium and utm_term are URL parameters that are both required for campaign tracking.
- True
- False
✅ Flash content is known for being easily indexed by search engines.
- True
- False
- True
- False
✅ The Google Pigeon update mainly affects:
- Video Search
- Image Search
- Local Search
- International Search
✅ Anchor text is the name given to the snippet of content used to promote pages in the search results.
- True
- False
- True
- False
✅ An XML Sitemap can be tested & submitted to Google using Google Search Console.
- True
- False
✅ Google Analytics is capable of tracking user activity on any digitally connected device.
- True
- False
- True
- False
✅ 1% CTR means that for every 100 impressions there are 10 clicks
- True
- False
- True
- False
✅ What type of tool would be best for tracking how users are engaging with your web pages?
- Page crawling tool
- Heatmap tool
- HTML parsing tool
- Screencast tool
✅ Which of the following error codes is used when the requested resource has been permanently removed?
- 406
- 410
- 400
- 404
✅ Why should the Alt attribute be included when adding images?
- To provide search engines with details of images
- To allow details of images to be picked up by screenreaders
- To prevent other websites from using images without concent
- To show alternative images in a series of similar images
- A link with formatted anchor text (bold, italic)
- A link to a webpage that is not the homepage
- A homepage link to an external high authority source
- A link to a third party site
✅ Which of the following is required based on Google’s recommendations for a mobile-friendly website?
- Google Voice intergration
- Mobile Viewport
- Mobile App
- Contact number
✅ Which of the following characters should be used to separate words in URLs?
- Colon
- Pipe
- Underscore
- Hyphen
✅ Which of the following redirects has the ‘See Other’ response?
- 307
- 301
- 302
- 303
✅ The meta description can help to:
- Add comments to the HTML
- Increase Click-Through-Rate
- Describe an image
- Improve rankings
- A form of CPC that is commonly used by large businesses
- A form of PPC commonly used by small businesses
- A revenue model where website owners earn money by sending visitors to a third party website
- A revenue model where traffic is generated through social media
- The alternate name for the meta title
- A Meta tag that highlights an alternate page
- A Meta tag used to specify the anchor text
- Used to describe an image
✅ The hreflang tag is used to:
- Allow Google to offer the auto-translate option to visitors in order to reach new visitors based on the selected languages
- Provide search engines with other versions of a URL to allow them to serve the correct page to their users based on language
- Specify the location on a page to target users in a specific country
- Allow the search engines to detect which language is being used
✅ Which of these is NOT a Google recognized search operator?
- cache
- site
- related
- similar
✅ Which of these is NOT considered as duplicate content:
- Printer-only versions of web pages
- Content from another page that is hidden behind an image
- Content within or across domains that completely match, deliberately created to manipulate search engines
- Content published in a printed magazine as well as on a webpage
- Google Tag Manager
- Google Trends
- Google Alerts
- Google Keyword Planner
- Canonical tag
- Follow tag
- Nofollow tag
- Noindex tag
✅ To be considered mobile-friendly, a website should have:
- A mobile redirection
- A mobile CSS AND a mobile Redirection
- A mobile CSS OR a mobile Redirection
- A mobile CSS
✅ How can a company create a forum for dialogue on LinkedIn?
- Post updates to the company status
- Post comments on competitors’ pages
- Use of Groups
- Change the company profile regularly
✅ Which one of the below statements is false?
- roken links are bad for usability but don’t affect SEO
- Broken links have a bad effect on SEO
- Broken links send users to non-existing web pages
- Broken links are bad for usability and reputation
✅ Which of the following can be used to handle duplicate content?
- Header tags
- Hashtags
- Canonical tags
- Parameters
✅ According to SEO best practice, what is the maximum number of H1 tags a page should have?
- 2
- 3
- There is no limit – H1 tags are used for formatting purposes
- 1
✅ How might Google make webmasters aware of a manual penalty applied to their website?
- Google never confirms manual penalties
- Via their Google Search Console account
- Via their Google AdWords account
- Via their Google Analytics account
✅ How do you check Google’s cache of a page?
- Google never confirms manual penalties
- Via their Google Search Console account
- Via their Google AdWords account
- Via their Google Analytics account
✅ When the URL of a page is changed, it’s usually best practice to:
- Add a 302 redirect to the new location and update inbound links
- Do nothing – Google will find the new page and remove the old page from its index
- Keep both the old and new URL live until Google discovers the new URL
- Add a 301 redirect to the new location and update inbound links
✅ How can a user track activity from their own internal search on their websites?
- Setting up ‘Site Search’ in Google Search Console
- Using a Heat Map tool
- Setting up ‘Site Search’ in Google Analytics
- This is not possible
✅ The sample size in Google Analytics can be adjusted by:
- Adjusting a control in the reporting interface
- All of these actions will adjust the sample size
- Adding an instruction to the robots.txt file
- Using the ‘Filters’ settings
✅ CTR is calculated by the below formula:
- clicks/impressions
- (clicks/impressions)*10
- (clicks*impressions)/10
- (clicks*impressions)/100
✅ In email marketing, the abbreviation UCE stands for:
- Unsolicited communication via email
- Unwanted commercial email
- Uncommon communication email
- Unsolicited commercial email
- Penguin
- Hummingbird
- Panda
- Pigeon
- A text file used to instruct robots which pages they can crawl and index
- A file used to associate the Search console account with a domain
- A webpage that provides the hierarchy of all pages with links help users navigate a website
- A file that lists all of your web pages along with details of how often they are updated
✅ What Is Not True About A Favicon?
- It is typically displayed in the address bar of a browser
- It is also known as a shortcut icon
- it is used as a logo placeholder to appear on every page
- It is an icon associated with a particular website
✅ Formative Usability Testing Is:
- Testing with emphasis on data entry
- Assessing an application for usability rates
- Finding and fixing usability problems
- Benchmarking against competitive applications
- TRUE
- FALSE
✅ Which Of The Following Is Not An Accepted Markup Format By Google?
- RDFa
- TLDs
- Microformat
- Microdata
✅ Declaring A Language Has No Effect On SEO As Search Engines Can Detect A Website’s Language.
- True
- False
- Google Search Console
- Google Keyword Planner
- Google AdWords
- Google Analytics
✅ According To Google, Each XML Sitemap Should Contain No More Than:
- 50,000 URLs
- 500 URLs
- 500,000 URLs
- 5,000 URLs
✅ When Adding The Google Analytics Tracking Code To Your Website, It Should Appear:
- In the alt attribute of the favicon image
- After the opening tag
- On the homepage only
- Before the closing tag
✅ What Is An Example Of A “Soft” 404 Error?
- A URL that loads a blank page and returns a 200 HTTP Status code
- A URL that redirects via a 301 redirect to a custom 404 page returning the 404 HTTP status code
- A URL that redirects to a page, that redirects back to the original page, causing an infinite loop
- A URL that returns a custom 404 page with the 404 HTTP status code
- False
- True
✅ In A PPC Model, The Advertiser Optimizes For Impressions Rather Than The Acquisition Of Clicks.
- True
- False
✅ Which Of The Following Issues Can Cause Duplicate Content If Not Properly Handled?
- No preferred domain set in Google Search Console
- URLs available with & without trailing slash
- All of the above
- Parameters in URLs
- Lynx
- Panda
- Penguin
- Caffiene
- True
- False
✅ The Error Message “Forbidden” Is An Example Of Which HTTP Status Code?
- 303
- 404
- 200
- 403
✅ Which Of The Following Is Not A Link Attribute Used To Help Google Understand The Nature Of Links?
- Sponsored
- Ugc
- Nofollow
- dofollow
✅ A Content Publisher Is Most Likely To Track Actions That As Their Desired Outcome.
- Drive product sales
- Provide information quickly
- Encourage frequent visitation
- Drive contact form submissions
✅ Which Of The Below Best Describes Facebook Engagement?
- Likes, comment and shares
- Views on a page
- Views on posts
- Clicks on any content
- Every business website that delivers goods
- Online stores with no physical outlets
- Every website offering services worldwide
- Every business with a physical address operating in a certain area
✅ It Is Better To Use Underscores In URLs Rather Than Hyphens.
- True
- False
- A file to give instructions to Google about how high to rank a certain site
- A file used to associate the Search console account with a domain
- A file that lists all of your web pages along with details of how often they are updated
- A text file that instructs robots how to crawl and index web pages
✅ Hreflang Tags Can Be Implemented In The XML Sitemap.
- True
- False
- the bids and the text of the ad
- the relevance and the quality score
- the text of the ad and the quality score
- the bids and the quality score
✅ How Can Blog Owners Prevent Link Spam In Their Comments Sections?
- Use “nofollow” tags
- Use “dofollow” tags
- Use “noindex” tags
- Use “canonical” tags
- Hreflang=”x-default”
- Hreflang=”null”
- Alt tag
- Language declaration tag
✅ Multiple H3 Tags Can Be Used On All Pages.
- True
- False
- Should only be used on the homepage
- Is used as the blue link in the search results
- Is only used for formatting purposes
- Should be used as the main title on each page
✅ Which Of The Following Is An Important Part Of Improving Local Search Results?
- Featuring in the Yahoo! Directory
- Sponsoring a local business
- Adding consistent/correct citations
- Ensuring your building number is visible in Google Streetview
- True
- False
✅ Which Of The Following Is Against Google’s Webmaster Guidelines?
- Making web pages primarily for users, not for search engines
- Participating in link schemes
- Using rich snippets markup
- Preventing and removing user-generated spam on your site
✅ Google Analytics: Which Of The Following Is Not A Metric?
- Browser
- Pageviews
- Average page load time
- Sessions
✅ When Speaking Of Title Tag Character Limit Or Length, Spaces Are Not Counted.
- False
- True
- False
- True
✅ The Disavow Tool Can Be Used To Prevent Low Quality Backlinks From Harming Your Website.
- True
- False
✅ When Carrying Out Keyword Research For Your Pages, Which Of The Following Should You Do?
- Choose the most competitive keywords
- Choose the same keywords as your competitors
- Choose both frequently searched (high volume) & long-tail keywords
- Choose keywords that are very popular with other websites
✅ Which Of The Following Has Not Been Highlighted As A Risky Link Building Method?
- Links from infographics
- Links from guest posts
- Trick question – they can all be risky
✅ According To Google Search Console Crawl Errors, Feature Phones Are:
- Phones with browsers that can render mobile versions to a certain extent but never fully
- Phones with browsers that are capable of rendering normal desktop pages
- Phones with browsers without the capability to render normal desktop webpages
- Phones without browsers
- Over use of keywords in anchor text
- Inappropriately high keyword density
- Usage of keywords only in the meta description
- Usage of keywords only in the title
✅ Which Of The Below Statements Is True?
- Starting a blog has no effect on a site
- Starting a blog on a site can boost online visibility and attract visitors
- Starting a blog and linking all pages to your homepage will boost the overall site authority
- Starting a blog has no effect on SEO but is a great way to engage visitors
✅ What Does The Abbreviation SERP Stand For?
- Search Engine Retail Promotion
- Search Engine Results Page
- Segmented Entities Result Page
- Search Engine Results Position
✅ What Is The Main Purpose Of The Meta Description?
- It is linked to the about us page and provides more information to users
- It tells the search engine what the most important keywords are for a certain page
- It influences how the web pages are described and displayed in search results
- It boosts the chances of your web pages ranking higher for the keywords included
✅ In The Linear Attribution Model In Google Analytics:
- The first touchpoint in the conversion path would receive 100% credit for the sale
- The last touchpoint in the conversion path would receive 100% credit for the sale
- Each touchpoint in the conversion path would share equal credit for a sale
- The middle touchpoint in the conversion path would receive 100% credit for the sale
✅ Which Of The Following Does Google Consider As ‘Cloaking’?
- Paying for links that don’t include the “nofollow” attribute
- Placing a webpage on one domain then using the canonical tag to reference another page as the source
- Serving a page of HTML text to search engines, while showing a page of images or Flash to users
- Waiting for a page to be indexed by the search engines then redirecting the page to another website