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HubSpot Inbound Marketing Optimization Certification 

You notice quite a bit of traffic is coming to your site and being categorized as Direct traffic. Why might these site visitors be categorized in this way? Select all that apply.

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  • The referring URL of a visit is an identified mail domain or RSS reader.
  • The referring URL is HubSpot.
  • The referring URL is from a third-party software that you have integrated with HubSpot.
  • The referring URL of a visit is empty because a visitor typed your website URL into their browser directly, or the referring information is otherwise lost.

The correct answer is:

  • The referring URL is from a third-party software that you have integrated with HubSpot.
  • The referring URL of a visit is empty because a visitor typed your website URL into their browser directly, or the referring information is otherwise lost.

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