You run a specialty foods shop that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?

• raw on a wide palette of branding elements.
• Only highlight the brand in the first five seconds of the ad.
• Keep audio to a minimum so viewers focus on visuals.
• Keep your brand subtle to avoid overwhelming viewers.

The correct answer is:

• raw on a wide palette of branding elements.

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