You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. Which of these approaches would provide you with a predictive audience?

You create an audience of users who started checking out but didn’t complete the purchase
You create an audience of users who added items to their purchase wishlist
You create an audience of users who are likely to purchase in the next seven days
You create an audience of users who made a purchase in the last 30 days

The correct answer is:

You create an audience of users who are likely to purchase in the next seven days.