You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?
- Focus on people to get the product noticed.
- Set the context and include a clear call-to-action.
- Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
- Focus on audio and supers to reinforce your message.
The correct answer is:
- Set the context and include a clear call-to-action.
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