Your app launched a year ago, but you experienced a lot of churn toward the end of the year and had high crash reports during that time. Luckily, you improved your overall app quality and resolved the major technical issues, so now you want to create a custom store listing to get active users to try the app again. Which of the following actions should you take?

• Design an app icon that looks like that of a similar app with great technical performance ratings.
• Target inactive users with a custom store listing that highlights new features.
• Update the app title to include an image that you think most users recognize.
• Customize the app title based on the parameter name.

The correct answer is:

• Target inactive users with a custom store listing that highlights new features.