Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?

“That’s a good idea. We want to attract the most qualified visitors with our posts, so we should help people understand our business.”
“That’s not a good idea. We’re trying to attract new visitors with our posts. These people haven’t yet heard of our company. If we write about ourselves, they won’t find us organically.”
“That’s a good idea. Blogging not only helps attract new visitors but convert leads as well. We can generate more qualified leads by including event calls-to-action at the end of the posts.”
“That’s not a good idea. The more focus our blog can have, the better. We need to decide between company news, service, and corporate event announcements.”

The correct answer is:

“That’s not a good idea. The more focus our blog can have, the better. We need to decide between company news, service, and corporate event announcements.”