Your brand invented a new vegan burger. Your marketing team created a video ad targeting the audience in France. You want to direct your audience to your website to make the purchase. Please select all the correct strategies for your campaign.

• Set Campaign objective as “Website clicks”
• Set targeting criteria: Location: France OR Keywords: Vegan, Vegetarian
• Set Campaign objective as “Engagement”
• Set targeting criteria: Location: France AND Keywords: Vegan, Vegetarian

The correct answer is:

• Set Campaign objective as “Website clicks”
• Set targeting criteria: Location: France AND Keywords: Vegan, Vegetarian

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