Your colleague is preparing an upcoming campaign for a new novel targeting adults between 18 to 64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. What feature should your colleague use to get these metrics?

  • They should use the reach planning tool.
  • They should use the forecasting tool.
  • They should use the insights tool.
  • They should use plan workspace.

The correct answer is:

  • They should use the reach planning tool.

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