Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?

• Draw on a wide palette of branding elements.
• Keep audio to a minimum so viewers focus on visuals.
• Only highlight the brand in the first five seconds of the ad.
• Keep your brand subtle to avoid overwhelming viewers.

The correct answer is:

• Draw on a wide palette of branding elements.

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