You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?
- Convey messages about the many ways this product solves a customer problem.
- Show diverse characters representative of your customers.
- Avoid humor as it’s more subjective.
- Use a specific call-to-action (CTA).
The correct answer is:
- Show diverse characters representative of your customers.
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