You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?

Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
Making the brand known by pairing the logo with zoomed out shots
Emotional appeal through compelling storytelling to connect deeply with potential users
Establishing the problem with an actor on-screen, followed by them using the app to solve the problem

The correct answer is:

Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits.