You’re managing app campaigns for a tax services software company. Which of the following assets should you use?

An image of someone holding a phone with the app on-screen and a logo overlayed
A headline that states the name of the app and a call-to-action to download
A screen-capture video of someone using the software to fill out their tax return
A video that tells a complete story, including the user’s tax problem and how the app solves it

The correct answer is:

A screen-capture video of someone using the software to fill out their tax return.