You’re the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?

• Avoid humor as it’s more subjective.
• Keep the value proposition and use case precise.
• Focus on audio and supers to reinforce your message.
• Feature products in only the first and last five seconds.

The correct answer is:

• Keep the value proposition and use case precise.

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