You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?

• Set up the problem the product solves and include a brand logo.
• Focus only on the brand logo and audio, and showcase the product after the first five seconds.
• Use tightly framed product shots with audio brand mentions.
• Use tightly framed product shots without audio to avoid overwhelming viewers.

The correct answer is:

• Use tightly framed product shots with audio brand mentions.

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