You’ve just successfully run a lead generation campaign, and are tasked with calculating the conversion rate of the email associated with it. You’re currently defining a conversion as a clickthrough. If 100 leads opened the email and 18 clicked, what is your conversion rate percentage for that email?
- 20%
- 18%
- 180%
- 3%
The correct answer is:
- 18%
🎓 Get all the latest and updated HubSpot Inbound Marketing Optimization Certification Answers