What percentage of the daily budget is applied when using “Ahead” pacing?

  • 150% of the budget, based on budget segments and KPIs
  • 120% of the daily budget, based on the flight dates
  • 200% of the daily budget, based on inventory
  • It’s not a specific percentage, it’s soley based on performance

The correct answer is:

  • 120% of the daily budget, based on the flight dates.

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