Display & Video 360 Certification 

To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)

Certificate Land
  • Add a pixel to the Default tag in Campaign Manager
  • Only target inventory displayed on mobile apps
  • Assign viewability targeting
  • Set the bid strategy to viewable CPM (vCPM)

The correct answer is:

  • Assign viewability targeting.
  • Set the bid strategy to viewable CPM (vCPM).

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