After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving
Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store

The correct answer is:

Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving.