Which of the following is true about Universal Event Tracking (UET)?

• It works as a ‘key’ that can unlock powerful Microsoft Advertising features.
• UET is a piece of JavaScript
• You need to have 1 UET tag for conversion tracking, and a different UET tag for remarketing.
• The UET tag records customer behavior on your website to spend to Microsoft Advertising.

The correct answer is:

• It works as a ‘key’ that can unlock powerful Microsoft Advertising features.
• UET is a piece of JavaScript code.
• The UET tag records customer behavior on your website to spend to Microsoft Advertising.

🎓 Get all the latest and updated Microsoft Advertising Search Certification Answers