Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?

It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign.
It can be months before you’ve closed new customers from a social media campaign.
Understanding how you stack up to your competition can help you pivot and make better business decisions.
Calculating ROI on social media is super hard to prove.

The correct answer is:

It can be months before you’ve closed new customers from a social media campaign.