Grow Offline Sales Certification 

How do geo-based experiments work?

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  • Geo experiments use random geographic regions assigned to control group.
  • Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.
  • Geo experiments use random geographic regions assigned to test group.
  • Geo experiments use overlapping geographic regions that are assigned to a control or treatment group.

The correct answer is:

  • Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.

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