How should you approach your measurement strategy, if you were planning to run a video action campaign?

You’d measure only complete offline conversions for a more accurate return on investment calculation.
You’d measure only complete online conversions for a more accurate return on investment calculation.
You’d measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
You’d measure the full value with Google Ads conversion tracking and include lighter conversion events.

The correct answer is:

You’d measure the full value with Google Ads conversion tracking and include lighter conversion events.