Opal is introducing Amazon DSP to her team. Which of the following points should she include in her presentation?
- Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
- Amazon DSP enables advertisers to leverage Amazon’s first-party insights.
- Amazon DSP only offers manual optimization.
- Advertisers can access comprehensive and unique inventory that is not available via other DSPs.
The correct answer is:
- Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
- Amazon DSP enables advertisers to leverage Amazon’s first-party insights.
- Advertisers can access comprehensive and unique inventory that is not available via other DSPs.
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