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Google Ads Search Certification 

Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.

October 13, 2023 Certificate Land
  • Language
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  • Interests
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The correct answer is:

  • Language
  • Interests
  • Geographic

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  • Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales? →

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