HubSpot Reporting Certification 

What are UTM parameters?

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  • UTM parameters are bite-sized databases split data into to streamline storage, management, and reporting.
  • UTM parameters are tags you can add to the end of the URLs of your marketing or promotional efforts.
  • UTM parameters track an output of something that has already happened.
  • UTM parameters are buttons you put on your site to encourage your audience to take a desired action.

The correct answer is:

  • UTM parameters are tags you can add to the end of the URLs of your marketing or promotional efforts.

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