Fill in the blank: A time decay attribution model gives ____.
- a weighted percentage of credit to the most recent touchpoints
- equal credit to each touchpoint
- 50% credit to the first touchpoint and 50% credit to the last touchpoint
- 100% credit to the first touchpoint
The correct answer is:
- a weighted percentage of credit to the most recent touchpoints
🎓 Get all the latest and updated HubSpot Reporting Certification Exam Answers