When should you mark steps as optional in your customer journey analytics reports?

As soon as you build your customer journey analytics reports
In a customer journey analytics report, only after you’ve implemented a conversion rate optimization strategy at your organization
In a customer journey analytics report, only after you have a working hypothesis about your conversion path
You should never mark steps as optional in customer journey analytics reports.

The correct answer is:

In a customer journey analytics report, only after you have a working hypothesis about your conversion path