You’re the new social media manager at a start-up company. During your first strategy meeting, an enthusiastic team member suggests choosing the platform for your social media community because it’s the most popular. How do you respond?

Agree, emphasizing the importance of aligning with popular trends and starting on a platform with the largest audience base.
Disagree, proposing to choose a platform with the least competition instead.
Suggest a balanced approach, considering both popularity and relevance to your target audience.
Insist on using the newest, least established platform to be ahead of the curve.

The correct answer is:

Suggest a balanced approach, considering both popularity and relevance to your target audience.