As a digital marketing manager, you’re in a meeting discussing user data and privacy on your company’s website. A colleague voices concern that first-party cookies are often seen as non-essential and a breach of privacy. How do you respond?

Clarify that first-party cookies, while they do collect user data, are essential for a functional, personalized user experience and are generally seen as more privacy-friendly than third-party cookies.
Suggest a strategy to enhance user trust, advocating for a complete halt on using cookies of any kind and emphasizing the promise of user privacy over website personalization.
Agree, arguing that a website experience can be tailored and personalized without the invasive use of any form of cookies, thereby respecting user privacy.
Disagree, arguing that privacy concerns are outdated, and that data collection through cookies is an integral and accepted part of the modern digital landscape.

The correct answer is:

Clarify that first-party cookies, while they do collect user data, are essential for a functional, personalized user experience and are generally seen as more privacy-friendly than third-party cookies.