Google Ads Search Certification 

Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?

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  • The ad could lead to a higher cost-per-click for the advertiser.
  • The higher expected click-through rate could lead to a higher Ad Rank.
  • The ad’s quality could reduce cost-per-click by at least 40%.
  • The advertiser could receive more bids in the auction.

The correct answer is:

  • The higher expected click-through rate could lead to a higher Ad Rank.

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