When you launched your game, it got great reviews and many first-day adopters. After a while, you notice an increase in your app’s number of inactive users. Which of the following is a way in which you can win your users back?

• Create a custom store listing that targets users who haven’t used your app in the last 30 days.
• Create anonymous accounts, and post comments from these accounts to create a community.
• Change your store listing to include better graphics, and highlight your best ratings.
• Send a notice to your inactive users with an explanation of why you’ll update your app in 30 days.

The correct answer is:

• Create a custom store listing that targets users who haven’t used your app in the last 30 days.