Select all that apply. You want to ethically use both scarcity bias and the bandwagon effect in your marketing. Which of the following are appropriate ways of doing so?
- Implementing real-time inventory updates on product pages and email alerts to show low stock when applicable
- Showcasing authentic customer testimonials and positive reviews on your website and social media platforms
- Featuring photos generated by AI, presented as real customers using your product, in social media posts and email newsletters
- Creating a sense of urgency by claiming “Only a few left!” when inventory is high
The correct answer is:
- Implementing real-time inventory updates on product pages and email alerts to show low stock when applicable
- Showcasing authentic customer testimonials and positive reviews on your website and social media platforms