You notice that your website’s blog post receives a lot of traffic, but few visitors click through to your product page. What could be a data-driven next step?

• Increase the number of blog posts on the topics readers care about.
• Focus your efforts on paid advertising.
• Add a section in the blog that links your product to the topic readers care about.
• Remove the blog post to decrease irrelevant traffic.

The correct answer is:

• Add a section in the blog that links your product to the topic readers care about.