Select all that apply. Which of the following are key factors that increase consumers’ likelihood to trust marketers with their private information during online interactions?
- Demonstration of a clear value exchange
- Transparency about data collection and usage practices
- Widespread use of popular social media influencers
- Consumer control over their personal data
The correct answer is:
- Demonstration of a clear value exchange
- Transparency about data collection and usage practices
- Consumer control over their personal data