Hubspot Digital Marketing Certification 

A retail company wants to implement AI for customer retention. Which of the following is the most effective approach?

Certificate Land
  • Using predictive AI analytics to identify customers at risk of churning and trigger automated retention campaigns
  • Using AI to create and send generic retention emails
  • Using AI primarily for inventory management and customer retention reporting
  • Using AI chatbots to replace all customer service representatives and automate follow-ups

The correct answer is:

  • Using predictive AI analytics to identify customers at risk of churning and trigger automated retention campaigns.